IDW is a consortium of Israel's
leading industrial design and
branding design companies, with
international experience, providing
advanced integrated design services
to Chinese companies.
IDW consortium members have
expertise in all areas of industrial
design, packaging and branding
and serve the international market,
as well as the developing internal
Chinese market.



David Grossman is the Co-Chairman of the IDW Consortium, President of the Israel Community of Designers and Past-President of Icograda. He is a well known activist, lecturer and consultant in the international design community and is a distinguished academic. In the last year he has been focusing on the needs of the
developing design infrastructure in China.
   
  Avital Scharf, Co-Chairman of the IDW Consortium, is an expert in business development in the high-tech and design sectors. Avital has extensive experience in exploring international markets. In the last 8 years, Avital has promoted Israel Design worldwide and organized exhibitions and seminars, recently, as part of her position in the Israel Export Institute.











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